Why do you need a Fractional CSO - a part-time Strategy Director?
You can neither construct a building nor your business on a weak foundation. Capital raising, building a proper sales department, selecting software, business acquisition, establishing and developing business structure and growth strategies can be put in place by someone who has expertise in those areas.
A Director of Strategy works with other Directors and Senior Managers in a business to determine where the business is going and how it will get there. Strategy discussions encompass the purpose and values of the organisation, and focus on setting medium- and long-term goals. This role is usually a full-time one in large, commercial businesses and a part-time one in scale-ups and SMEs.
There is a close relationship between your business needs and what you want for yourself as a CEO. By understanding these priorities and dynamics, you know your business. Considering the realities of markets, money, and time, every company needs to perform high-level strategic tasks to either take the company to new heights or to survive in changed market conditions.
The Director of Strategy is responsible for obtaining and evaluating information about industry and market trends, competitive threats and possible business opportunities. For example, a director of strategy for a technology company may chart a trend showing customers wanting access to services via smartphone apps. Their research may show that competitors are already developing such apps. They must also be aware of potential legislation that may affect any areas of the company’s operations. In addition, they must understand the internal culture and capabilities of the company they work for.
Planning and Execution
A director helps a company form strategy, then focuses on plans to implement the strategy. They work with colleagues in senior management to identify what each department needs to do to make a strategy work. For example, the marketing department may need to make the company more visible in a new market or the IT department might need to introduce a new computer system. In addition, the company may need to recruit more people or people with different skills. It may be that the director of strategy will take responsibility themselves for the delivery of a particular project that forms part of the strategy, such as the development of a new product or service or expansion into a new territory.
That's where our Fractional CSO service comes in, bringing the right prescription for businesses to help them create a comprehensive plan and build business development strategies for sustainable growth.
A Fractional CSO Can Help You Perform The Following tasks
Reviewing Your Business
A business review is an essential step for any business to ignite or maintain growth. It is a tool for assessing performance, making necessary adjustments to the systems, and building strategies for the future. An experienced Fractional CSO can help in performing detailed business reviews, helping clients identify gaps and the long-term trends that might influence a change in strategy.
Determining Your Business Journey to Growth or Exit (or Both!)
If you set out on a journey without a path to your destination, you will probably end up somewhere you didn't want to go. That's why it is crucial to have a clear strategy to help identify the opportunities and needs of your business. It also provides a vision and a direction for the business and employees. A comprehensive strategy gives clarity and focus to everyone within the company and prevents losing sight of its primary goals. Building a business strategy can seem difficult with so much data and so little time. Therefore, a Fractional CSO can help do that for you.
Building A Successful Winning Team
Businesses with high-performing teams tend to be more successful. A Fractional CSO will help you set up a solid unit of employees working on the right business growth strategy, which makes the company more likely to achieve the set goals sooner. For sustainable growth, a structured team working towards a clear shared objective is essential. High employee engagement is the best strategy for any business.
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Developing A Sales And Marketing Team
The core responsibilities of the sales and marketing departments are twofold; selling products or services, on the one hand, and focusing on the marketing of products and services to generate business on the other hand. Moreover, it performs several other essential tasks, including identifying the competition in the market, defining the pricing and services, and reaching the correct audience. Increasing sales is the bottom line for every business. That’s why every business needs a solid sales and marketing department for expanding the reach and sales of their products or services. With years of experience, a Chief Strategy Officer will help you increase your sales significantly to turn your business into a revenue-generating machine.
Capital Raising
Our Fractional CSO can make Capital Raising easy for you. By avoiding overwhelm and burnout, it only takes 30 days or less to raise funds for growth and acquisition.
Sales Acceleration
Our Fractional CSO can make Capital Raising easy for you. By avoiding overwhelm and burnout, it only takes 30 days or less to raise funds for growth and acquisition.
Business Breakthrough
A Fractional CSO will help you utilise your strategy, operations, technology, and market with the help of an appropriate co-developed model. This model will turn your ideas into concrete strategies by integrating all of your business departments.
Software Selection
Software selection is a challenging task, but the Fractional CSO will make that look easy for you. A Chief Strategy Officer will select user-friendly, flexible, and appropriate software according to your business needs and objectively evaluate the solutions.
Scientific Marketing
A Chief Strategy Officer has access to all the tools, techniques and templates required to introduce the systematic application of marketing and sales strategies to ensure impacts on customer behaviour and drive sales.
Business Acquisition
Fractional CSO will share a complete A - Z process of Merger and Acquisition and help you identify the industries and companies in your sector that best suit your business.
Board Governance
Your Board needs to function as a team and support all aspects of business growth. A Fractional CSO can ensure
OUR PROCESS
Effective meetings, processes and strategic business planning
Whether you need help with family business succession, a corporate succession plan, or with strategic board planning, we work with you to ensure every aspect of the process, preparation and are involvement meets your needs. We act as an impartial and professional facilitator, and serve as a catalyst.
STRATEGIC BUSINESS PLANNING
We offer a range of tools and techniques that enable boards, company members, and senior executives to deliver significant results in strategic thinking and strategic board planning
BUSINESS SUCCESSION PLANNING
Our approach to board and CEO succession that goes beyond traditional placement and succession planning strategies.
CEO SUCCESSION PLANNING
A regular review of the development of talent within the top team. We work closely with the existing CEO, the board and its committees to ensure that development of direct reports and senior management team enables the board to have a strong range of internal candidates.
Get Started
Have a discussion today about how some additional help might benefit your business
We offer short and long-term support for your business, we can support simple software selection or work with you to develop a strategy to build, merge your business, or get it ready to sell so you can move to the next phase.
Confidential discussion.
No Obligation.
A 45-minute discussion.
Even if you decide not to use our service
this will provide another view on your ideas.